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Portfolio · Case Studies

Real International
Exhibition Cases

From proposal to on-site delivery — every case is a real commitment, fully executed.

01
🇭🇰 Hong Kong · 2025 DRT Dive & Resort Travel Show BlueTrend

Representing Taiwan Tourism Administration
at DRT Hong Kong 2025

From proposal to on-site execution — coordinating the full presence of the Taiwan Pavilion at Hong Kong's largest dive exhibition.

What I Did
  • Exhibition planning and space layout, ensuring quality presentation of the Taiwan Pavilion
  • Visual coordination — managing design collaterals, brochures, and brand materials production
  • Cross-border communication, serving as the liaison between the Taiwan organizer and Hong Kong show management
  • On-site execution, leading the team to proactively engage with international visitors throughout the show
Results
500+
International visitor surveys collected
100%
All brochures distributed
🇹🇼
Official Taiwan government representation
Challenge & How I Solved It
  • By establishing a clear execution timeline and documentation in advance, cross-border collaboration between Taiwan and Hong Kong remained seamless and nothing fell through the cracks.
"The Taiwan Pavilion was by far the best at promoting themselves."
— On-site observer, DRT Hong Kong 2025
Xuan at the Taiwan Pavilion
Taiwan Pavilion · DRT Hong Kong 2025
Engaging with visitors
Engaging with international visitors
Busy show floor
Busy show floor turnout
BlueTrend team
Team photo with BlueTrend
02
🇸🇬 Singapore · 2026 ADEX Asia Dive Expedition BlueTrend

Representing Taiwan Tourism Administration
at ADEX Singapore 2026

Building on the success in Hong Kong, bringing Taiwan's dive tourism brand to Asia's largest dive exhibition.

Packed Taiwan Pavilion
TAIWAN Waves of Wonder · ADEX Singapore 2026
Taiwan Pavilion entrance
Taiwan Pavilion entrance
Engaging with visitors
Engaging with international visitors
Full show floor
Show floor at full capacity
Full team photo
Full team photo
What I Did
  • Visual coordination — managing design collaterals, brochures, and brand materials production
  • Cross-border communication, serving as the liaison between Taiwan organizers and Singapore show management
  • On-site execution, proactively engaging with international dive enthusiasts from around the world
Results
1,000+
International visitor surveys collected
2×
Growth vs. Hong Kong
100%
All brochures distributed
Challenge & How I Solved It
  • Singapore was a larger-scale event. Experience from Hong Kong allowed us to optimize communication workflows and on-site contingency planning well in advance.
My Role
  • Project Manager · Full coordination of visuals, communication, and on-site execution
  • Client: BlueTrend × Taiwan Tourism Administration
@hxuan_er